I might sound silly… but if every company manufactures in China , uses the same cheap labour and quality, why are they not selling it cheap? Surely technology should be meant for the masses.

Why not? If they produce quality products (read Xiaomi) there is no reason why they can’t. Lenovo, Huawei are equally good examples.

Yup loved the personalized account

Nicely outlined the thought process that goes into buying. But how about peer pressure in making the buying decision? That also affects our final choice.

Yes flash sales are one part of it. Equally for companies like Xiaomi which sells its models initially at zero profit, makes it very difficult for traditional companies like Samsung to compete with them.