A very interesting phenomenon has been prevalent & making waves since couple of years now. Yes! You guessed right! I am talking about Viral Marketing.   For those who do not have the slightest idea, let me tell you what exactly is Viral...

  One of the major questions which lies in front of every entrepreneur is how to set up his own manufacturing unit, or to put it simply what are the factors he should consider while making this decision.There are certain...

Well these days the consumer rules the market and with ever growing competition and more players- it becomes more imperative than ever to retain your consumer base. One strategy that companies tend to employ in order to achieve this...

In the mid 80s, lots of companies went for vertically integrated setups.The main criteria for this choice was to have more control over the delivery time and margins. It was indeed the need of the hour at that point...

In today’s world, coming to a consensus on any term is very difficult, especially when it is a topic like “Corporate social responsibility” – a very strong but hushed debate...

These days a lot of emphasis is being laid on Corporate Social Responsibilities (CSR). Moreover if you are in export sector, having a CSR program in your facility becomes the need of the hour to get orders from foreign...

The recent ongoing period of recession has shown the world two simple things- the evergreen importance of liquidity and the need for diversification. This article is regarding the importance of the second. Previously companies used to concentrate only on their...

Often new companies have a tendency to expand their business once they taste success in their local market. It is definitely the right way forward, if your idea is good- you will certainly gain new grounds. But in order...

When retailing initially started, it was simply all about selling. But since someone started selling  and making profits, others soon joined the race. That led to the rise of different formats and strategies, but the basic ambiance in a store remained...

Well the knock- out punch for any product comes from none other than the knock off.(sounds rhyming right!). Well he is undoubtedly the villain in your product lifecycle curve and is responsible for your maximum sales loss. But incredibly the knock offs...