The bottom of the pyramid (BoP) refers to the four billion poor people in the world. They have no access to global markets and thus, have to pay more for goods and services. Big companies don’t see them as viable markets. In fact, this group represents the biggest market opportunity in the world if companies can offer affordable products and […]

My IIFT interview experience: Score – 53 , Date 5 Feb , Mumbai GD Topic : How to make India an attractive destination for doing business ? There were 10 Members in the GD The GD lasts for atleast 40 minutes . So one gets ample amount of time to put across one’s points Initially everyone is given 1.5-2 minutes […]