“I think all great innovations are built on rejections” - Louise Berliawsky Nevelson. Innovation is the mother of all businesses. Be it any sector, innovation has played a big role in shaping up the market. Business in the modern scenario...

Nineteenth century ideas of employment relations find themselves ill-equipped, outmoded and counter-productive when applied to a liberal and knowledge-centric workforce of the day, no wonder HR may feel repressive, parochial and bureaucratic at times. We would like to take...

Share market – a nightmare to understand? Indexes, stocks, boards, charts, patterns, commodities, bonds, mutual funds and what not seem like an age old jargon or Bret Lee’s quick bouncer which is invisible? Well they may look difficult than...

For any economy, infrastructure is the backbone of the growth. It affects the aggregate output in two major ways- firstly contributing to GDP and secondly by increasing total factor productivity. Thus, it can be considered as a complement to...

The entry of Indian brands and the surge of the aspiring Indian middle class have boosted the furniture retailing in India. NCAER report has said that India will have a middle class population of 267 million by 2015-2016 with...

Abstract:  Typically, innovation is seen more as an offering in the form of a new product/ service, whereas a Business Model Innovation (BMI) deals with an innovation that provides companies with an advantage to not only compete on the...

Any tech geek must be asking himself the same question over the last four weeks- Where is Apple heading? The much anticipated September 10th Apple event did not quite meet the expectations of analysts and Apple fans the world...

True to the maxim by Philip Kotler- “Marketing takes a day to learn.  Unfortunately it takes a lifetime to master”, all the companies try to achieve the best of the marketing practices in this vicious world. If one looks...

Let me run the time machine in reverse direction to second half of 2000s i.e. 2006-2008, when the so called Short Messaging Service known as SMS was still the most preferred type of communication amongst all classes. Be it...

Marketing is the social and organizational process through which individuals and groups obtain what they need and want by creating, communicating and freely exchanging products of value with each other.    People define marketing in different ways based on their perceptions....