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“I can sell anything, I have a proven record”, “I can sell comb to the bald”: statements like these are not unheard of in the field of marketing. Some may have faced it, some may have said it & some will pr
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Read More“I can sell anything, I have a proven record”, “I can sell comb to the bald”: statements like these are not unheard of in the field of marketing. Some may have faced it, some may have said it &...
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Every organization, or rather, Brand, invests a lot of capital on marketing, a major chunk of which is spent on making ads. Getting an iconic celeb like Amitabh Bachchan to speak about a product like Navratna
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Read MoreEvery organization, or rather, Brand, invests a lot of capital on marketing, a major chunk of which is spent on making ads. Getting an iconic celeb like Amitabh Bachchan to speak about a product like Navratna Hair Oil, it...
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In these turbulent times, most of the organizations, individuals who head a division/unit are faced with the challenge of maintaining the profitability growth of their division/unit. Profitability can be
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Read MoreIn these turbulent times, most of the organizations, individuals who head a division/unit are faced with the challenge of maintaining the profitability growth of their division/unit. Profitability can be increased either by increasing the revenue or by reducing the...
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Often we come across the term investment. I am sure everyone knows what it means. What most of us don’t realize is at what time can the investment be deemed as enough such that the “feel good” bubble doesn
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Read MoreOften we come across the term investment. I am sure everyone knows what it means. What most of us don’t realize is at what time can the investment be deemed as enough such that the “feel good” bubble doesn’t...
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When it comes to product building, a product manager is the person who is whole sole responsible person to own its success or failures, whatever the outcome results into. The product manager needs to carry
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Read MoreWhen it comes to product building, a product manager is the person who is whole sole responsible person to own its success or failures, whatever the outcome results into. The product manager needs to carry some hot properties in...
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From a layman’s perspective, one might not have an idea what the discipline Architecture is about. Well, for him, my answer would be its all about ideas and implementing them. When one looks at a work of A
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Read MoreFrom a layman’s perspective, one might not have an idea what the discipline Architecture is about. Well, for him, my answer would be its all about ideas and implementing them. When one looks at a work of Art, one...
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On 12th Jan 2011, everyone was waiting for the IIP numbers to be announced by the Central Statistical Organization (CSO) of the Ministry of Statistics & Program Implementation, especially the stock market. What
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Read MoreOn 12th Jan 2011, everyone was waiting for the IIP numbers to be announced by the Central Statistical Organization (CSO) of the Ministry of Statistics & Program Implementation, especially the stock market. What is it and why it is...
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Now-a-days, I see people advocating diplomacy to keep good relations with all and manage problems better of business and life. I am not able to subscribe to the idea. In my view, diplomacy is another name for
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Read MoreNow-a-days, I see people advocating diplomacy to keep good relations with all and manage problems better of business and life. I am not able to subscribe to the idea. In my view, diplomacy is another name for falsehood, designed...
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Whenever, one talks about country’s economy, the two parameters GDP and inflation plays important role in determining country’s economy. Before getting into the details, lets look at brief definition of GDP
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Read MoreWhenever, one talks about country's economy, the two parameters GDP and inflation plays important role in determining country's economy. Before getting into the details, lets look at brief definition of GDP and Inflation. GDP: The gross domestic product (GDP) is the...
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There has been a lot of stress on the importance of innovation in many of our previous posts. Yes, it is true innovation is the need of the hour (am sure most of our readers will agree!), but then
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Read MoreThere has been a lot of stress on the importance of innovation in many of our previous posts. Yes, it is true innovation is the need of the hour (am sure most of our readers will agree!), but then...
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I have always believed that advertisements don’t really focus on sales..they are aired from a communication perspective. Having said that, the last point of that is made here about a new commodity one wants to try, the ads play a communication role saying-“we are here and we sell it” making you know they sell it. Its about how well you have communicated the message so as to make the buyer remember you when at all he/she wants to think of some brand 🙂