“Change is the only constant in the world” – it might be a cliché but it does not makes it less true. Bollywood industry has entertained India (and the world for past 10 – 15 years) for more than...

Analysis for the Test City The success of the new product category of baby ayurvedic shampoo would depend on two primary factors, the birth rate or the child population of 0-6 years of age (since they are the users...

The main cities competing for the test marketing are Mumbai, Hyderabad and Bangalore. But we consider HYDERABAD must be the test market because it can represent the whole Indian market. Bangalore and Mumbai might not represent the whole country...

Select a test city As per the 2011 census data, demographics of children within age group of 0-6 years is as follows: Children (0-6) Years In millions Total Male Female Census 158.79 82.95 75.84   State Wise distribution (Top 50% population of 0-6 age group of children) Uttar Pradesh (29.7...

“Utterly, Butterly Delicious- Amul’.   This tagline with the Amul girl in the background resonates among all Indians alike. For much of the past half a century, Amul has managed to capture and delight us with its dairy products.   Let us take...

If you find Emraan Hashmi and Vidya Balan selling tickets at the counter of the Mumbai Locals station, don’t be amazed, this is one of the marketing gimmicks that the filmmakers of “Ghanchakkar” were employing to capture the attention...

Globalization has changed the traditional balance between customer and supplier. It has suddenly opened new opportunities which has helped the establishment of open global trading regimes- customers have more choices to buy their desired product. Therefore in today’s modern...

A brand is an offering from a known source. It takes years for a company to build its brand image and to get acceptable reputation of its own. The American Marketing Association defines a brand as a “name, term,...

  A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff Bezos Just the name and you can picture the whole scene. That’s what a brand does for you....

Reserve Bank of India(RBI) is the central bank of India. Its main function is to establish monetary stability in the country. For this, it is equipped with independence in formulating and implementing monetary policies in order to maintain price...