Advertisements and Sales Promotions are heavily used by most organizations in tandem with an objective to achieve their ultimate goal: drive sales. Often they have been used in close association, and consequently the boundaries between the two have blurred....

Imagine the fate of Apple Inc. without Steve Wozniak, popularly referred to as the brains behind arguably the world’s most innovative corporation. On the other hand, the all-popular Steve Jobs, the face of Apple Inc, was a sheer marketing...

Introduction The world around is a mixture of people bringing vitality to our lives. Diversity is not a new phenomenon which we are experiencing today, but the differences between homo sapiens is becoming more prominent. The surge in this...

Profit and Growth are the essentials in a business. The contribution of HR to the bottom-line has always been argued. The return on investment from HR practices is not quantified according to critics. The objective measurement is essential for...

In a highly competitive and low involvement segment, major players achieved success through innovative advertisements which captured the customers’ mind share. Over the years, promotions, product design, packaging and other Point of Purchase plans helped large players survive in...

Set in a sharp contrast of a slum right behind a multi-storeyed building, a mother sits at the fire she’s managed to set up outside her thatched roof and is making rotis for her little boy. Time and again,...

In a world where marketing is all about communicating the essence of the product and making sure its ostentatiousness makes its presence felt, we’ve had more than 50 years of an indigenous corporation using sardonicism, partial imprecation and a...

During the presentation of Union Budget 2007-08,the Finance Minister P. Chidambaram indicated that an integrated Goods and Service Tax(GST) would be implemented by April 1,2010.Since then, the Finance Ministry and the Government of India have taken steps but have...

The Facebook story can be safely rated as one of the most fascinating tales in recent history- from being a start-up in a Harvard dormitory to a $100 billion IPO- at times it might seem no less than a fairy tale. At...