Though, I am not sure if this is the right response, but Pega BPM has a tool known as Next Best Action Marketing (NBAM) Framework that can be used for predictive analytics for marketing firms.

Interesting thread guys.. Here’s my take on this. Facebook / any social network is measured by the number of users and how long they stay on the site. More the merrier. They realized that their user base is more but time spent is not what they want it to be. Meanwhile, WhatsApp was taking this “social media” world by storm. Facebook introduced th…Read More

@mohana_kodipaka Is it also possible that a company engages in advertising but does not sell any product… for instance NGOs… or free mobile applications that are just focussed on collecting user data? :unsure: