Loved reading it. Great analysis. How about the fact that despite all the innovations, everyone from Amazon to Flipkart is still losing money ?

@mindopener You are right. Samsung has different products for different market segments. Apple has a clear target market for their current flagship and previous flagships (resale). Within minimum marketing cost

@tulika_das Interesting question. Apart from manufacturing smartphones, the top companies spend a fortune on marketing.. Usually the per unit marketing cost is almost as much as the manufacturing cost for the