[Anantraj Singh]

One important thing which is given here is that the product is ready to be packed, so it would be safe to assume that things like market analysis, defining the target audience and competitor analysis is already done, our job particularly is to give a comprehensive plan to market the product.

Day 1, 2) We can start by coming up with a catchy name which could go with the valentine’s day mood.

Day 3, 4) Then we should focus on identifying the place of launch which would mostly be offline stores along with a few of e-commerce sites. Larger part of the budget should be allocated to the offline store launch here. Communication with store vendors should also be a part of this.

Day 5,6,7) After this, a large chunk of the budget should be given to advertisements and the main focus should be on aesthetics. Advertisements could also include discussing some healthy ingredients like nuts and fruit used in the chocolate. Since Milky chocs is a leading brand so it could probably afford to rope in a young Bollywood actress(targeting youth audience) for TV advertisements.

Day 8,9) Sharing the ads on social media like whatsapp, instagram and snapchat would help. Alongside this, maintaining a facebook page where everyday a new tagline which would goes with the valentine’s weekday(e.g rose day, hug day etc) could be introduced. Also putting up hoardings near colleges where we have the majority of our target audience would help.

Day 10) Lastly we should focus on the math, since we also need to provide the budget estimate, we could provide a total estimate as @Akanksha explained and also give the breakdown for various allocations in it.

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