One of the common misconceptions that prevails even today is “Business and ethics don’t go hand in hand”. I vehemently oppose this notion. To begin with the foundation of any business lies in customer trust and satisfaction. No matter how inexpensive or how unique the offerings (product/service) of a business maybe, it wouldn’t make any connect unless the user can trust it. Looking at an example from our own country, the Tata Group, epitomises values like trust and ethics. The treatment and benefits provided to each of the employees and the quality of its offerings to its customers go on to show that ethical businesses can go a long way as profit-making ventures
