For the purpose of rebranding hockey, the major focus should be on marketing where in incredible success of the Indian Hockey Team should be highlighted in social and print media.
A combination of star players of the Indian hockey team and celebrities should be used to motivate people to develop an interest in hockey.
An open competition to come up with a logo for this initiative is another way to involve the public.
Coming to producing a world class team in the next ten years,
Organizing tournaments at schools and on national level with proper representation of Indian players would help identify new talents.
Providing scholarships and training to young talents.
Well one of the methods can be rating these apps on different parameters.
For example, like imdb gives its own ratings to movies and shows as well as lists them on according to popularity, and users rating as well.
this would introduce a sense of competition on the platform where the apps are published.
Since the app developers want to establish themselves, customer review is vital. The better the app, more will be the downloads, which in itself is a review of their work. Also, the customer feedback(in form of online reviews in this case ) exposes them to the areas where the app is lagging.
It is for the better delivery of service that the developers need to work on these areas and introduce new concepts within the app to make their work more successful. So we can fairly say that they are too obligated towards their users albeit in a different form!
