Well, I beg to differ on this. The ad of Axe is not at all unethical. Deodorant is also used for attracting the opposite sexes and in marketing you just go a notch higher, but, there is nothing wrong with that.

But, yes, elaborating on what Raahool said, if you consider few ads like Dove and complan, they are extremely unethical. These companies…Read More

This sort of issue is not limited to MTS, many of its peer companies does the same thing. I was living in Indore earlier, where I had a terrible experience with BSNL, and Airtel proved to be a Messiaah, by providing some unmatched quality of service. And now when I got shifted to Bangalore, my first choice was Airtel, undoubtedly. But that trust…Read More

Obviously YES, its a right path to follow, given the fact that it is presented in a right manner. For example- Kurkure, it has a very simple campaign which deals more about the taste of the product and it’s size. Where as products like Axe, some fairness creams, etc, fall in to the unethical category, where the product’s actual benefits has no…Read More

We often come across ad by  perfume manufacturer that perfume products help man in instantly attracting women.But Is it happen in real? Obvious No. So ,Can we call  this as ethical marketing as they are cheating customer to buy product ?

Even , I heard case where one guy  had to  go to a  lot of mental suffering and public humiliation due to the…Read More