The great marketing Guru, Philip Kotler says: “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” And the recent additions to this paradox are the companies, which are trying to reach out to the rural...

Migration from rural to urban has brought in an imbalance in the eco system of our Indian society. This was happening because of the obvious reasons; poor people migrate for better livelihood called as push of rural while rich...

It was a hot summer afternoon. My mom picked up the nutmegs from the floor. “What’s the red stuff, shall I throw it?”, I asked. She said, “No, we sell that by the kilo too!”. In the small town...

In the past few years, rural development has assumed global attention especially among the developing nations. It is a great opportunity for a country like India where 65% of the people reside in rural areas. The present strategy of...

Introduction Hindustan is one of the most attractive destination for retailer across the world. India is fifth largest market in the world and ranks fourth among the surveyed 30 countries in terms of global retail development.  Day by day changing...

“……..I would say if the villages perish, India will perish too. It will be no more India….” Mahatma Gandhi…….In “Harijan” dated: 29th August, 1936 The need and significance of developing rural India can aptly realized from this historic statement made by...