As Shalini is a recent MBA graduate,she must follow business ethics and not opt for the alternative of misleading the seller.Since Abhishek intends to remove the hardware,misleading the seller to invest money in repairing the hardware and thus decreasing the downpayment and asking price would not be ethically correct.It shows that the brokers just…Read More

Also I would like to add ,nowadays ,taking as example of android apps,customers have options like – ëmail”,”rate”,”flag as inappropriate”,
“visit website”,”write a review” etc. So, the app developers would not take a chance on developing an app and not addressing the grievances of the customers who actually use it,because then it would lead to…Read More

Hello everyone!
Analysing the case shows us that Shalini, the MBA graduate has got two options/alternatives ahead of her. Either she can give in to her supervisor Akram’s wish and mislead the seller by making him believe the necessity to repair the hardware and possibly resulting in Abhishek getting a better deal(no confirmation of getting a…Read More

For the purpose of rebranding hockey, the major focus should be on marketing where in incredible success of the Indian Hockey Team should be highlighted in social and print media.

A combination of star players of the Indian hockey team and celebrities should be used to motivate people to develop an interest in hockey.

An open competition to come…Read More

I do not agree with Kaushik on the part that the only probability of the app developers not being committed would arise because of the free platform provided to them.I  believe that app developers do not entirely create an app by just considering the profit it will generate or the cost of its development.The first priority and top consideration…Read More

Well one of the methods can be rating these apps on different parameters.
For example, like imdb gives its own ratings to movies and shows as well as lists them on according to popularity, and users rating as well.

this would introduce a sense of competition on the platform where the apps are published.

In this case our motive is to redesign and develop a new brand identity for the Indian Field Hockey and deliver a new face of hockey to the Indian audiences.We have a 10 year timeline to rebuild the popularity of hockey and produce a world-beating team.

The strategy can be divided into 2 phases:

SHORT TERM

• Re-branding of the sport and…

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