@abhirup : Thankyou!

It is absolutely an ethical problem and bias to promote female strength by direct appointment rather than merit.

Instead ground research can be done so as to know the reasons for why women are not equally in superior position. Reasons may be

1.marital or maternal matters which cause disruption in between the career which are left for individual…Read More

The data given is that of Australia and the scenario in India is not necessarily same. So first the BCA (or equivalent organisation) should find out what is the percentage of literacy in women , the workforce ratio and the CEO position held by women with respect to the workforce.

Also one needs to look at what are the domains and job roles women…Read More

Since the startup is aiming to compete with the likes of facebook and twitter ,my suggestions as the marketing head would be.

1) First,it should try and tap into a small customer base and launch it at a micro level. Since it was successful in creating the smart band, people will be eager to try out the new product.Then do a customer survey and g…Read More

Analysing the situation the first step should be a comprehensive SWOT Analysis. The biggest strength of Xian Inc. is the smart band which is their intellectual property right and the biggest weakness is competition from market leaders and loyal users of competitors. Xian Inc. should take the opportunity and acquire exclusive distribution rights of…Read More

The primary stakeholders in this scenario are the BCA, the individual CEOs and the women workforce. Before arriving to a solution of the problem it must be noted that the BCA is not a profit making organization, whereas the chief objective of a CEO is to maximize revenues for his business organization. Appointing women in senior positions just…Read More

Rita has very less documentation available than what is required. Working with what she has – there seem’s to be a trend of price falling sharply whereas increase in price taking place slowly. Considering that she should look at various ratios that the company has in comparison to the industry. For ex: the price to cashflow ratio. By doing so, she…Read More

In the case given to us the main problem is rina has been provided with less info than required to prepare a report.The graph shows revenue from crude oil has been consistently decreasing and the company is not able to match the actual profit with the planned one.So rina should do a thorough annalysis of the past performance.Also she can use other…Read More

but in cd sir , the one who starts the discussion has to brief about case or not?

Typically , Rita needs to look into the market at this point of time,whether the market is favourable for an oil refining company or not. She should also check how the previous oil refining IPOs have fared. She should also check how the other parts of the business are faring and after preparing a detailed report give a green signal to the ipo.…Read More