One important thing which is given here is that the product is ready to be packed, so it would be safe to assume that things like market analysis, defining the target audience and competitor analysis is already done, our job particularly is to give a comprehensive plan to market the product.

Day 1, 2) We can start by coming up with a catchy na…Read More

my answer –

@parul – as the brand is already established and the product is on packaging level I don’t think market analysis is needed As it is done much prior to packaging

We have been hired to launch of new choclate brand for valentines day.

We have ten 10 days to launch and strategies its marketing .

Day 1) We have to think about a name and catchy  tag line , which can eventually help us in marketing .

Day 2) As Milky chocs is already a brand ,they must be having contacts with several dealers all over the…Read More

Folks, I would still go with Raj as project manager.Are you all taking into consideration client’s perspective? At the end of the day, they should be satisfied.And if  Raj seems to be an unstable option.We can make him sign a bond of 1 year for a service agreement.Project Manager is someone who will get new business, get involved in metrics and b…Read More

friends ,sakshi sinha doesnot have any technical skills

looking at prerna’s profile ,since she has been working for 6 years in a company,she would have definitely worked under a team and must have worked  in a project Also functional skills include organisational skills and its also in a company’s budget.she would be right candidate for project…Read More

@akanksha

Thisis a good choice. But we can’t take a risk of making prerna sit in managerial role.We can recruit sakshi Sinha also who is skilled in people management by negotiating her salary at 11.3L, prerna Rai at 14.7L, sadaf Zia at 4L and vinod rai doesn’t expect salary from a startup during his training so he can be trained and be salaried…Read More

Sakshi, in my opinion, is not a suitable option for Project manager role.She has experience of 2 years and it completely seems she is new to management.

Prerana as PM would be really tricky I don’t think a client would ever accept someone who doesn’t have management skills, if she fails then there is going to be serious repercussions for the…Read More

hello everyone

our main motive is to launch a new chocolate on valentine’s day.

1st and 2nd  day-we should first target the customers.We must collect and analyse the data with more youth population,age 17-25years.We can target metropolitan cities  like bangalore,mumbai,pune,delhi. Also team should do research on its competitors,their strategy a…Read More