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Rishabh Bhardwaj replied to the topic What is the true goal of advertising? in the forum Business & Ideas
In order to understand the goal of advertising, first let’s define advertising. Kotler said that Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services via different mediums. Now, there is not a single goal of advertising. We cannot pin-point and say that only sales is the goal of advertising. There are…Read More
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Shubhangi Garg started the topic Shale Boom: Is it a Dot Com Bubble? in the forum Business & Ideas
The economies of oil have changed with the emergence of Shale wells. The oil prices are now trending low, and there is a sharp increase in the supply. It does paint a rosy picture for the customers.. but not so good for the producers. Given that lower prices implies lower revenues, the fact that output levels for Shale wells decline rapidly,…Read More
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