In my opinion disclaimers are more of a mockery of the rules and regulations of information and broadcasting ministry in India.

Take Mutual Funds for an example; a 2 minute long ad is followed by a short disclaimer which is blabbered faster than perhaps Eminem himself! Advertisers have time limit allotted to each ad as a ready excuse for such…Read More

The roles of disclaimers are many. Sometimes, it is used to caution someone about the harmful effects of products like Cigarette, etc. Sometimes, it is used to tell the audience not to take the advertisement at the face value like Mountain Dew advertisements or Thumbs Up (Aaj Kuch Toofani Karte Hain). Sometimes it is used to caution about the risk…Read More

Millenials is just a term given to those who were born in 1990s. The youth today are the Millenials. Talking about India, currently it has the highest number of population of Millenials. Seeing India as a developing country with huge growth potential, mostly all the companies are trying to capture customers  here. I agree with Abhirup Sir that it…Read More