@sana_shaikh I beg to differ slightly. Say advertising a product does not generate sales, is it not adding to the cost of the product and making it less competitive? The primary impact of advertising should be sales and nothing except that … brand building can also happen by delivering a great product.  :unsure:

I tend to disagree as it should largely depend on the product . Each product has its own set of customers and one cannot focus with a single market strategy as the other segments are equally large enough.

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