Opinion: The Starbucks Experience – Will it work?

There has been a recent hype among youngsters, single & couples in India.  In spite of long waiting queues, everyone is rushing to Horniman Circle in Mumbai or Connaught Place in Delhi to try and get their hands on the perfectly brewed coffee.  All you see on facebook, BBM, twitter, foursquare is – “Check in @ Starbucks, Hamilton House, CP” […]

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Embedded Marketing: Relevance in Today’s Markets

Ask any viewer today, and you’ll get quick answers to which fashion magazine was Priyanka Chopra working for in Dostana? Which Fashion apparel had signed up Dhoom 2? Which motorcycle did Rishi Kapoor ride in Bobby? Which malted drink does Hrithik have in Koi mil gaya? Super hit movies like Dilwale Dulhania le jayege, Yaadein, Phir bhi dil hai Hindustani, […]

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