Abstract Most companies these days are taking the social media marketing route. They invest a lot of time, money and efforts in it and yet feel lost. This mostly happens because they fail to quantify the effectiveness of their campaign....

I was eagerly waiting for this year’s union budget after the dismal performance of UPA II -encapsulated with scams and scandals. But “women centric” budget is like thinking out of the box and it completely took me with surprise....

The year is 2020. I just attended the shareholder board meeting of Microsoft using my 3D hologram projection while attending a wedding in Mumbai. Incidentally though, I was not the only one. In fact, the meeting was taking place...

Kentucky Fried Chicken or KFC has been a late entrant in the Indian market. Even though it has an unique offering with “Crispy Chicken”, it faces stiff competition in the fast food segment from organised players like McDonalds which...

Brazil is getting ready to stage the two grandest sporting events in the world. Billions of dollars would flow into the system to build the necessary infrastructure facilities. The extravaganza brings in for the country, multitude of opportunities, yet,...

A Credit rating agency (CRA) is a company that assigns credit ratings for issuers of certain types of debt obligations as well as the debt instruments themselves. In some cases, the servicers of the underlying debt are also given...

As a country that has seen its fortunes swing in quick period, Latvia is again on the verge of creating history. On March 4th, 2013, Latvia formally applied for adoption of Euro as it currency. The origin of Latvia dates...

You must be knowing the story of time, space and the laws of physics. The entities of time and space were there before humans arrived. We tried to make sense of this time and space and discovered the rules...

We are all different- and bring a different set of skills, experiences and world-views to the workplace. Organizations across the globe are now recognizing the potential leverages as well as land mines such diversity can bring into the office. More so, because in...