Are looks really important? This powerful TED talk by Cameron Russel will break the myth. It is a must watch !
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Rules of engagement for rural marketing in India
Rural markets have always presented marketers with their own set of challenges. With urban and suburban markets getting increasingly saturated more and more marketers in India are looking towards the rural markets. Renewed interest, increasing internet and mobile communication penetration and increasing awareness among the rural populace make rural markets a sought after destination for marketers. After looking at […]
A brief journey back in time
There are moments in life which just shape your life from what you want to be to what you eventually become. One such person was a professor whom I had met while travelling in a bus to my tuitions. I can still recollect the conversation vividly. As a 15 year old, I was reading some mathematical puzzles, when this professor […]