How often have we come across great stories? Such a script has been vividly described in this recent advert from Birla Sun Life Insurance. Have a look.

 

 

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Interview with Mia Melle, Founder, Roorah.com

We bring to you a brand new start up in Bangalore called Roorah.com.  Roorah.com is a peer to peer social platform where renters and landlords can meet and lease homes without an agent. We caught up with their founder Mia Melle over her plans for the future of her company. Q1. Firstly, a very warm welcome from Ideasmakemarket.com team. Tell […]

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The 70 crore re-branding : The Frooti Life Campaign

Parle recently launched the all new Frooti – It’s iconic brand in an all new avatar. For this purpose, Parle had hired Sagmeister & Weish to design its new campaign for targeting the youths. The reality, though, is it really worth it? Frooti is more like a legacy brand in the same league as Maggi. In fact the name Frooti […]

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