This AD is superb ! What makes this AD really interesting is the fitting reply Jaguar gives to Mercedes. In my view, this AD can be one of the best examples of Ambush marketing, ever. Eager to know more, watch the AD and find out for yourself !

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What does Indian Budget 2013-14 mean for the Common Man?

As Mr. Swaminathan Aiyar has rightly put it, never before has a Finance Minister rejected populist giveaways so decisively in an election year, as Mr. P Chidambaram has done in the last Union Budget before the 2014 General Elections. What this means is that the FM has sought a different strategy, by accelerating GDP growth & reducing the fiscal deficit, […]

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Malcom Gladwell, not Zuckerberg, created Facebook’s revenue model !

The Facebook story can be safely rated as one of the most fascinating tales in recent history- from being a start-up in a Harvard dormitory to a $100 billion IPO- at times it might seem no less than a fairy tale. At the heart of this success story, is an even more intriguing revenue model that has perhaps made this possible. While creating […]

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