This AD is superb ! What makes this AD really interesting is the fitting reply Jaguar gives to Mercedes. In my view, this AD can be one of the best examples of Ambush marketing, ever. Eager to know more, watch the AD and find out for yourself !
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Getting more customers by expanding market in India
I remember reading the book by Philip Kotler while pursuing my management degree which explained marketing strategies for market leaders, challengers, followers & niches. The strategies mentioned for market leaders included expanding market share (but this may lead to unnecessary price wars), defending market share and expanding the total market (this is most preferred as it has been observed that when […]
Replacing dollar as reserve currency
Prelude : “… reserve currencies come and go. They don’t last forever. International currencies in the past have included the Chinese Liang and Greek drachma, coined in the fifth century B.C., the silver punch- marked coins of fourth century India, the Roman denari, the Byzantine solidus and Islamic dinar of the middle-ages, the Venetian ducato of the Renaissance, the seventeenth […]
