This AD is superb ! What makes this AD really interesting is the fitting reply Jaguar gives to Mercedes. In my view, this AD can be one of the best examples of Ambush marketing, ever. Eager to know more, watch the AD and find out for yourself !
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Understanding the meaning of culture
I knew about three forms of capital- financial, cultural and social. Capital for different people can mean different things. For me, it is something I possess and I can proudly claim to be mine. Financial capital, we all know that it is related to money and wealth. Social capital is the network of people and relationships which I have. Cultural […]
The beer war: SABMiller vs Fosters – the rejected bid
The backdrop: SABMiller’s failed bid of acquiring Fosters in a deal that valued it at 10 billion USD. The deal was rejected by the Fosters’ board on grounds that it severely undervalued the firm. About the Firms: SABMiller: The largest beer manufacturer in the world, it has presence in 75 countries with over 200 brands and 70,000 employees. It’s […]
