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Corporate Branding – Is it the recipe for success?
It was the start of a new term at college and as always, it was time to spend a sizeable part of my pocket money in buying the things I need to ration in order to get my day started. (Shampoos, Pens, books etc.) So, I went to a local kirana store and ended up purchasing a Surf excel packet, […]
Brand Destruction – A Monster for marketer !
In an aspiration to reach millions, marketers should be focussed and wary of the fact that it can also become a bane and act against their favour. Brand destruction, which prominently results from failure of an organization to live the brand which it has created, could be otherwise avoided if organizations use social media effectively and plans themselves for the […]
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