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Marketing Bollywood in Mumbai Local
I will soon be completing my two years living in this great city of Mumbai. The home of Bollywood, glamour, and all things filmy! Being a big movie buff and a management student, I have always taken a keen interest in movies coming up in the theatres and how are they being publicized, promoted and advertised in and around the […]
Opinion: The changing face of Bollywood !
If you find Emraan Hashmi and Vidya Balan selling tickets at the counter of the Mumbai Locals station, don’t be amazed, this is one of the marketing gimmicks that the filmmakers of “Ghanchakkar” were employing to capture the attention of the people. With three or four movies releasing every week, only a distinct and innovative approach of promoting a movie will […]
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