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Well, I beg to differ on this. The ad of Axe is not at all unethical. Deodorant is also used for attracting the opposite sexes and in marketing you just go a notch higher, but, there is nothing wrong with that.
But, yes, elaborating on what Raahool said, if you consider few ads like Dove and complan, they are extremely unethical. These companies claim that they have tested it on poeple.
Complan goes a notch higher. They claim that they have tested on two groups of 400 students each, one with complan and another without. NOW, THIS IS THE BIGGEST LIE. Similar is the case with Dove.
Don’t you think these forms of marketing should immediately be banned by the GOI?
B-)
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