
[The article has been contributed by Deb Dutta. He is a senior technology executive with over 20 years of experience in business and operations. Deb has a true passion for mentoring rising talent and is a frequent contributor and speaker at technology,business and educational forums. ]
You might like reading:
Cadbury needs a Subh Aarambh !
Introduction: Cadbury India Ltd., a part of Mondelez International, operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Gems, Halls, Éclairs, Bubbaloo, Tang and Oreo. In India, […]

Irony of Sales Pitch !
“I can sell anything, I have a proven record”, “I can sell comb to the bald”: statements like these are not unheard of in the field of marketing. Some may have faced it, some may have said it & some will practise it in future as well. I have heard funny theories for sales, just give whatever it takes and […]