Profit and Growth are the essentials in a business. The contribution of HR to the bottom-line has always been...
In a highly competitive and low involvement segment, major players achieved success through innovative advertisements which captured the customers’...
Set in a sharp contrast of a slum right behind a multi-storeyed building, a mother sits at the fire...
In a world where marketing is all about communicating the essence of the product and making sure its ostentatiousness...
During the presentation of Union Budget 2007-08,the Finance Minister P. Chidambaram indicated that an integrated Goods and Service Tax(GST)...
The Indian Ecommerce Industry might be in a nascent stage presently but it has the positive potential of an...
The Facebook story can be safely rated as one of the most fascinating tales in recent history- from being...
The Sam Walton of India-Mr.Kishore Biyani yet again surprised the entire nation by his super ambitious plan of launching...
China, is no stranger to controversies especially when it comes to stressing its new found status as a regional...
Let us first understand what a brand is: The American Marketing Association defines a brand as a “name, term,...
Not so long ago, MINI asked itself two important questions: -Who Are Our Customers? -And What Are We To...
Circa 2002: The Indian telecommunications sector “rings” in its infancy. Bristling with immense potential in the endeavour to cater...
