In today’s world positioning a brand is as important as the brand equity itself. Brand equity building always takes...
‘WH’ OF BRAND DESTRUCTION- WHAT? WHY? WHEN? The term makes it evident that Brand Destruction revolves around defaming a...
A few years ago there was a news in papers that a dead worm was found in one of...
Keeping aside the matter of advertorials, have you ever found a newspaper article speaking slightly on a positive tone...
In the modern era of retailing, when every street side retailer is providing the same goods and services at...
All Businesses exist to generate profit for the organization by creating values for its customers. C.K. Prahalad in his article...
We may say that each household today has a woman CPO (Chief Purchasing Officer) who influences almost all the...
We all love to sit, relax and surf the internet day in and day out. A worldwide survey says...
Abstract Most companies these days are taking the social media marketing route. They invest a lot of time, money...
Kentucky Fried Chicken or KFC has been a late entrant in the Indian market. Even though it has an...
Ask any viewer today, and you’ll get quick answers to which fashion magazine was Priyanka Chopra working for in...
Every organization spends much more on branding their products or services with the hope of differentiating from other sellers,...
