Let us first understand what a brand is: The American Marketing Association defines a brand as a “name, term,...
Not so long ago, MINI asked itself two important questions: -Who Are Our Customers? -And What Are We To...
True to the maxim by Philip Kotler- “Marketing takes a day to learn. Unfortunately it takes a lifetime to...
Most of us believe expectation level of the customer must be met in order to sell. But as the...
Marketing is the social and organizational process through which individuals and groups obtain what they need and want by...
Introduction: Cadbury India Ltd., a part of Mondelez International, operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum...
If you are not on Facebook you are not on this world. With 82 Million active users, India is...
“Utterly, Butterly Delicious- Amul’. This tagline with the Amul girl in the background resonates among all Indians alike....
Globalization has changed the traditional balance between customer and supplier. It has suddenly opened new opportunities which has helped...
A brand is an offering from a known source. It takes years for a company to build its brand...
A brand for a company is like a reputation for a person. You earn reputation by trying to...
In an aspiration to reach millions, marketers should be focussed and wary of the fact that it can also...
