I am not very sure about the percentage of readers who know about the Buridan’s Ass concept. Let me...
‘‘We’re entering an era of radical change for marketers. Faith in advertising and the institutions that pay for it...
Me: What is the rate of the apple? Fruit Vendor: Rs.200/- per kg Me: But in the wholesale market,...
A lot has changed over the last century of marketing. It exists everywhere we look at and we may...
It was the start of a new term at college and as always, it was time to spend a...
“The whole pace of business is moving faster. Globalization is forcing companies to do things in new ways.” -Bill Gates...
Abstract Women are great influencers when it comes to buying decision of the family. No doubt that when it...
Evolution of E-Marketing Marketing has been Omni-present ever since humans started trading. The methods of marketing have changed and improved, and...
Advertisements and Sales Promotions are heavily used by most organizations in tandem with an objective to achieve their ultimate...
In a highly competitive and low involvement segment, major players achieved success through innovative advertisements which captured the customers’...
Set in a sharp contrast of a slum right behind a multi-storeyed building, a mother sits at the fire...
In a world where marketing is all about communicating the essence of the product and making sure its ostentatiousness...
