Big data as the name suggests has taken a toll on various companies, which deal with colossal amounts of...
Gone are the days when people battled for acquiring property, people & territories. Traditional approach of acquiring was always...
At present time if any company doesn’t have its website up to date or it is not engaging itself...
In 1890s, when the Cholera epidemic hit the European countries like Spain. A man decided to popularize the concept...
Content is king. Content is your weapon of choice in the attention of war. Content is about quality. We...
Ever wondered how businesses extract money from you or to put in a better words how businesses convinces you to...
The great marketing Guru, Philip Kotler says: “Marketing takes a day to learn. Unfortunately it takes a lifetime to...
The future lies with those companies who see the poor as their customers.” -C. K. Prahalad During my visit...
Influence-r Marketing- Is it the next big thing in marketing? The digital era has opened various new channels to...
I still remember the time when after a long, laborious journey to my village, the only option I had...
“……..I would say if the villages perish, India will perish too. It will be no more India….” Mahatma Gandhi…….In...
From various perspectives, Marketing is as old as human progression itself. From Ancient Greece to our advanced days, society...
