Can any event match the huge market offered by FIFA for sponsorships! This FIFA 2010 was no different but...
If we tend to focus on the Kid’s market in India, there are certain interesting things that come out:...
An effective brand can give you the edge in increasingly competitive markets. It is derived from who you are,...
Not all Dental Practices are created equal and not all provide the same services. When most people think of...
I remember reading the book by Philip Kotler while pursuing my management degree which explained marketing strategies for market...
Engaging customer interest in the rural market also involves appealing to them through media that they can easily identify and associate...
Branding has been around us for a long time: Branding the companies,branding the products ,personal branding (living brands like...
Lately, all we hear is the volley back-and-forth of consumers wanting to buy from socially responsible companies and corporations...
Sounds a lot like the axe effect doesn’t it??? Well, they are similar in a lot of ways… the...
Nike’s “Bleed Blue” campaign has hit the nail on the head. Bulls Eye! On the Target! Call what you...
Residing in an era where space is measured in gigabytes and friends are made on Facebook, it would be...
Rural markets have always presented marketers with their own set of challenges. With urban and suburban markets getting increasingly...
