True to the maxim by Philip Kotler- “Marketing takes a day to learn.  Unfortunately it takes a lifetime to master”, all the companies try to achieve the best of the marketing practices in this vicious world. If one looks...

Let me run the time machine in reverse direction to second half of 2000s i.e. 2006-2008, when the so called Short Messaging Service known as SMS was still the most preferred type of communication amongst all classes. Be it...

Marketing is the social and organizational process through which individuals and groups obtain what they need and want by creating, communicating and freely exchanging products of value with each other.    People define marketing in different ways based on their perceptions....

“What’s the use of a fine house if you haven’t got a tolerable planet to put it on?” -Henry David Thoreau, Familiar Letters The quote above speaks volumes about the topic in hand and points us at the right direction -our...

It was not an easy decision to make when I was offered a platter of courses during my MBA. There was high paying Finance, dynamic and glamorous Marketing, Techno-freak Systems, Brawny Operations, and then in the end, the bratty,...

Indian textile industry can be divided into several segments, some of which can be listed as below: -Cotton Textiles -Silk Textiles -Woolen Textiles -Readymade Garments -Hand-crafted Textiles -Jute and Coir   Some of the other important salient features are following:- Textile industry...

INTRODUCTION A Cold Chain is a temperature controlled supply chain cold storage and distribution in which agricultural produce are preserved afresh and shelf-life is extended for a longer period of time. With increasing food demand and changing lifestyle, Cold Chain...

1. INTRODUCTION The cement sector notably plays a critical role in the economic growth of the country and its journey towards conclusive growth. Cement is vital to the construction sector and all infrastructural projects. The construction sector alone constitutes 7...

The private coaching industry in India is one of the fastest growing areas in the service sector. It caters to various sections of students like primary and secondary education, JEE and other engineering entrances, medical entrances, CAT and other...