Set in a sharp contrast of a slum right behind a multi-storeyed building, a mother sits at the fire she’s managed to set up outside her thatched roof and is making rotis for her little boy. Time and again,...

In a world where marketing is all about communicating the essence of the product and making sure its ostentatiousness makes its presence felt, we’ve had more than 50 years of an indigenous corporation using sardonicism, partial imprecation and a...

During the presentation of Union Budget 2007-08,the Finance Minister P. Chidambaram indicated that an integrated Goods and Service Tax(GST) would be implemented by April 1,2010.Since then, the Finance Ministry and the Government of India have taken steps but have...

The Facebook story can be safely rated as one of the most fascinating tales in recent history- from being a start-up in a Harvard dormitory to a $100 billion IPO- at times it might seem no less than a fairy tale. At...

The Sam Walton of India-Mr.Kishore Biyani yet again surprised the entire nation by his super ambitious plan of launching Big Bazaar Direct (BBD). With BBD, Mr.Biyani is all set to take retail to all together new levels.   The month of...

China, is no stranger to controversies especially when it comes to stressing its new found status as a regional superpower. Its recent decision on November 23rd to declare a unilateral Air Defence Identification Zone (ADIZ) over the Japanese administered...

Let us first understand what a brand is: The American Marketing Association defines a brand as a “name, term, sign, symbol, design or a combination of them, intended to identify the goods or services of one seller or group of...

Circa 2002: The Indian telecommunications sector “rings” in its infancy. Bristling with immense potential in the endeavour to cater to a bustling emerging economy and yet hampered by multiple sectoral, regulatory and infrastructural impediments. At a time when fixed...