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Karthikeyan NB created the group
IIM INDORE (PGP-Mumbai)
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Avishek Dutta replied to the topic What is the true goal of advertising? in the forum Business & Ideas
Advertising is a one way communication which has several objectives such as: awareness and knowledge of the product, it’s differentiation from other competitors and should show reasons for conviction in the minds of customers. Although it targets audience at different levels as per the product life cycle, it indirectly facilitates sales.
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Abhirup and
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Kumar Mayank wrote a new post
30th June, 2014 was the day I landed on the IIFT campus with dreams of success, feelings of excitement and a sense of achievement inside. Little did I know that life was going to flip by 180 degrees. It all 16 Comments-
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Simply superb… Have no words to explain how beautifully the article captures the life of an MBA graduate. Thank you Mayank for penning down thoughts of the thousands pursuing their MBA. We (read Rotaract 2K7) always knew you would go miles and look here you are. All the very best Manku. Keep up the spirit and the world is YOURS. 🙂
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Excellent piece of writing….with proper flow…..
though I am not an MBA aspirant, yet felt the heat of it. Somewhere somehow I felt some adrenaline rush in me, thanks to this write up which gives a sneek peek into the fast and exciting life of MBAs.
Waiting for some longer articles from you…..