This is an altogether different thing about newspapers whereby they are a medium of advertising. Newspapers themselves advertise in aggressive ways for eg.  Look here . If  one thinks about it, newspapers may be the closest field whereby advertising is pretty much closely related to sales. What say people?

@Sana_Shaikh – aren’t newspapers selling the news? In a different way to look at it, can we think that the advertisements are also part of the news?

@ABHIRUP_BHATTACHARCYA :Yes,it is possible for a company to engage in advertising without actually selling the product. Take for instance,our local newspapers that advertises numerous ads ranging from mobile apps, retails shops to NGOs and stuff like that. The newspaper company isn’t selling anything but from advertising such ads,it is earning a…Read More

For strategic HR purposes, i dont think of using high end tools.. however simple SPSS and Minitab will help finding regression or multivariate regression.