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Rishabh Bhardwaj replied to the topic Is targeting millenials the new buzz word in Marketing? in the forum Business & Ideas
Millenials is just a term given to those who were born in 1990s. The youth today are the Millenials. Talking about India, currently it has the highest number of population of Millenials. Seeing India as a developing country with huge growth potential, mostly all the companies are trying to capture customers here. I agree with Abhirup Sir that it…Read More
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Rishabh Bhardwaj replied to the topic What is the true goal of advertising? in the forum Business & Ideas
In order to understand the goal of advertising, first let’s define advertising. Kotler said that Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services via different mediums. Now, there is not a single goal of advertising. We cannot pin-point and say that only sales is the goal of advertising. There are…Read More
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The concept of gamification as a tool for employee engagement is a new and very fast growing trend across the industry. The article here is a very interesting take on this. However, I felt the need of a little more clarity on how actually gamification can be implemented in a organizational setup.