Yes flash sales are one part of it. Equally for companies like Xiaomi which sells its models initially at zero profit, makes it very difficult for traditional companies like Samsung to compete with them.

@Abhirup_Bhattacharya Yes I agree. Their supply chain model (example: flash sales) are also important to regulate the demand, guage demand in the market using the online model and create curiosity and desire among

@binu_thomas While quality is normally not associated with Chinese products, one should also remember in my view that both One Plus and Xiaomi follow a very unique supply chain and as a result their costs are