Have you ever wondered that how companies decide where products should be placed in retail stores or outlets? Or how companies can increase visual appeal of their stores or products to satisfy customers’ needs or attract new set of customers! It...

Coffee was the second most traded commodity after oil. They were basically two types of coffee: basic and specialty coffee. Specialty coffee was the highest grade coffee available. In the 1960s and 1970s per person consumption of coffee was...

NIVEA products are trusted by families around the world to take the best care of their skin. The heart of the brand is care and one way or the other NIVEA has given new definition of care.  In 2013,...