Influence-r Marketing- Is it the next big thing in marketing? The digital era has opened various new channels to target potential buyers and enhance engagement with the existing customers. In other words, the latest developments in technology has given an...

I still remember the time when after a long, laborious journey to my village, the only option I had to quench my thirst in the nearby kirana shop was Coke or Pepsi. My mom wanted Real Juice but had...

In the past few years, rural development has assumed global attention especially among the developing nations. It is a great opportunity for a country like India where 65% of the people reside in rural areas. The present strategy of...

Introduction Hindustan is one of the most attractive destination for retailer across the world. India is fifth largest market in the world and ranks fourth among the surveyed 30 countries in terms of global retail development.  Day by day changing...

“……..I would say if the villages perish, India will perish too. It will be no more India….” Mahatma Gandhi…….In “Harijan” dated: 29th August, 1936 The need and significance of developing rural India can aptly realized from this historic statement made by...