Our country or “the land of billions” is the seventh largest in terms of area and the largest democracy in the world. It is generally referred to as by two names, “India” which is as per our constitution and...

One of the biggest problem in the world today is coping with the rising urbanization brought about by the economic liberalization. Although it has brought economic reforms and development but it has played a devil in the dark creating...

The great marketing Guru, Philip Kotler says: “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” And the recent additions to this paradox are the companies, which are trying to reach out to the rural...