Our country or “the land of billions” is the seventh largest in terms of area and the largest democracy in the world. It is generally referred to as by two names, “India” which is as per our constitution and...

One of the biggest problem in the world today is coping with the rising urbanization brought about by the economic liberalization. Although it has brought economic reforms and development but it has played a devil in the dark creating...

The great marketing Guru, Philip Kotler says: “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” And the recent additions to this paradox are the companies, which are trying to reach out to the rural...

India and Bharat, the two geographies or mentalities view each other with suspicion. For India, Bharat is about ‘khap-panchayats’ that kill daughters that dare stand up against the family pressure. For Bharat, India is where ‘homosexuality is acceptable’. For...

Migration from rural to urban has brought in an imbalance in the eco system of our Indian society. This was happening because of the obvious reasons; poor people migrate for better livelihood called as push of rural while rich...

It was a hot summer afternoon. My mom picked up the nutmegs from the floor. “What’s the red stuff, shall I throw it?”, I asked. She said, “No, we sell that by the kilo too!”. In the small town...

 The future lies with those companies who see the poor as their customers." -C. K. Prahalad During my visit to my maternal grandparents in  a village named ‘Dumrama’ in Bihar in summers 2015, there was a sense of  development and...