Big data as the name suggests has taken a toll on various companies, which deal with colossal amounts of customer data. The term Big-data might sound a bit vague to some of us, but the amount of data created...

Gone are the days when people battled for acquiring property, people & territories. Traditional approach of acquiring was always been costly and time consuming. Thus, our beloved Marketers started thinking whether this shift from ‘acquisition’ to ‘retention’ is required...

The summer placement process for the Class of 2017 of the Post Graduate Programme (PGP) in Management at IIM Ahmedabad has been successfully completed within three clusters with students being placed across eleven sectors and functions of their choice. Placement...