The Needs and wants of the consumers and satisfaction of those needs and wants are two extreme ends of the whole chain. There is a big gap between both the ends. Marketing help in bridging the gap between the...

Big data as the name suggests has taken a toll on various companies, which deal with colossal amounts of customer data. The term Big-data might sound a bit vague to some of us, but the amount of data created...

Gone are the days when people battled for acquiring property, people & territories. Traditional approach of acquiring was always been costly and time consuming. Thus, our beloved Marketers started thinking whether this shift from ‘acquisition’ to ‘retention’ is required...