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Abhirup replied to the topic Open Case Discussion 3, NMIMS 2016-18 – Rebuilding Brand Hockey in the forum MBA, Exams & Certifications
Superb analysis and clear defined solution ! Missing areas budget and evaluation of targets and how you will monitor them
+ 5 great start :good:
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Abhirup replied to the topic Open Case Discussion 1 – NMIMS 2016-18 in the forum MBA, Exams & Certifications
Agreed Aishwarya, but how to ensure this happens, how to track that the quality standards are maintained?
+1 for the views
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Swati Das replied to the topic Open Case Discussion 3, NMIMS 2016-18 – Rebuilding Brand Hockey in the forum MBA, Exams & Certifications
In this case our motive is to redesign and develop a new brand identity for the Indian Field Hockey and deliver a new face of hockey to the Indian audiences.We have a 10 year timeline to rebuild the popularity of hockey and produce a world-beating team.
The strategy can be divided into 2 phases:
SHORT TERM
- Re-branding of the sport and…
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aishwarya priya replied to the topic Open Case Discussion 1 – NMIMS 2016-18 in the forum MBA, Exams & Certifications
Since the app developers want to establish themselves, customer review is vital. The better the app, more will be the downloads, which in itself is a review of their work. Also, the customer feedback(in form of online reviews in this case ) exposes them to the areas where the app is lagging.
It is for the better delivery of service that the…Read More -
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Abhirup started the topic Open Case Discussion 3, NMIMS 2016-18 – Rebuilding Brand Hockey in the forum MBA, Exams & Certifications
The Indian men’s field hockey team is the most successful field hockey team in Olympic history with 8 gold, 1 silver, and 2 bronze medals. However, the sport is no longer producing world class players in the country.
As a consultant, you have been asked to prepare a strategy for a 10 year period on how to rebuild the popularity that hockey once…Read More
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