@abhirup : Thankyou!

It is absolutely an ethical problem and bias to promote female strength by direct appointment rather than merit.

Instead ground research can be done so as to know the reasons for why women are not equally in superior position. Reasons may be

1.marital or maternal matters which cause disruption in between the career which are left for individual…Read More

The data given is that of Australia and the scenario in India is not necessarily same. So first the BCA (or equivalent organisation) should find out what is the percentage of literacy in women , the workforce ratio and the CEO position held by women with respect to the workforce.

Also one needs to look at what are the domains and job roles women…Read More

Since the startup is aiming to compete with the likes of facebook and twitter ,my suggestions as the marketing head would be.

1) First,it should try and tap into a small customer base and launch it at a micro level. Since it was successful in creating the smart band, people will be eager to try out the new product.Then do a customer survey and g…Read More

@ Diptarka – well done. Great approach and articulation. Missing part – few statistics to support your views + 3

@ aashanaa – Superb ! U nailed it. + 6

@ others – please observe this approach.

@parul approach is good and well constructed. The use of statistics is missing.

Overall quite good + 2

@ Diptarka – I liked the approach which has been followed by you. Concise and well constructed. However focus should be on social network not the band. +5 for approach – 1 fr missing social network

parul singla wrote:
but in cd sir , the one who starts the discussion has to brief about case or not?

Yes, but has to bring his/her own insights and open the case for discussion