Dark Knights wrote:
Folks, I would still go with Raj as project manager.Are you all taking into consideration client’s perspective? At the end of the day, they should be satisfied.And if Raj seems to be an unstable option.We can make him sign a bond of 1 year for a service agreement.Project Manager is someone who will get new business, get i…

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Can someone conclude the CD – Who are the final candidates to be selected ?

One important thing which is given here is that the product is ready to be packed, so it would be safe to assume that things like market analysis, defining the target audience and competitor analysis is already done, our job particularly is to give a comprehensive plan to market the product.

Day 1, 2) We can start by coming up with a catchy na…Read More

my answer –

@parul – as the brand is already established and the product is on packaging level I don’t think market analysis is needed As it is done much prior to packaging

We have been hired to launch of new choclate brand for valentines day.

We have ten 10 days to launch and strategies its marketing .

Day 1) We have to think about a name and catchy  tag line , which can eventually help us in marketing .

Day 2) As Milky chocs is already a brand ,they must be having contacts with several dealers all over the…Read More

Folks, I would still go with Raj as project manager.Are you all taking into consideration client’s perspective? At the end of the day, they should be satisfied.And if  Raj seems to be an unstable option.We can make him sign a bond of 1 year for a service agreement.Project Manager is someone who will get new business, get involved in metrics and b…Read More