IIM Lucknow has concluded its Final Placements for the 35th batch of MBA and 16th batch of MBA-ABM students, having successfully achieved its objective of getting 100% of the batch placed, this season as well. This feat has been attained in...

Even during the normal circumstances, the healthcare is perceived to be emotionally distressing. With the arrival of Covid-19 pandemic, the distress is even more, the workers must fight a potentially lethal virus with shortage of PPE kits, limited ventilators,...

Importance of a well-thought-out digital marketing strategy cannot be overstated. Brands are fighting to get a share of the virtual market. The advent of digital marketing has dramatically changed how businesses function today. A quarter-century ago, the media was...